At Connect, we have a unique perspective on the goals and desires, which you have, trading in the tourism and leisure industry in the UK and Europe, particularly in the current economic climate. Getting room occupancy up, whilst aiming to achieve average room rate by talking to the right audience in the UK and Europe, making your budget stretch and marketing in innovative and cost-effective ways, with maximum impact, is the foundation from where we start, because we know that results mean everything.
At Connect, we want you to treat us like one of your own, with your core values at the heart of everything we do. Your challenges are our challenges and we take them seriously and work tirelessly, leaving no stone unturned and no options ruled out.
André began his career in the Hotel & Tourism industry in Switzerland after completing his BA in Hotel & Tourism Management. Invaluable experience was gained, at senior management levels, within internationally and privately-owned hotels and resorts in Switzerland, the UK, Australia, Kenya, Northern Cyprus and Bermuda, culminating in André’s decision to set up Connect AB Ltd in 1993 to utilise this unique experience in Hotel and Resort Management and Tourism Development.
Connect AB Ltd have unique contacts and networks at every level within the industry and has established excellent rapport with Travel Agents, Tour Operators, Airlines, Tourist Boards, Group & Incentive organisations and niche markets. We know the key decision makers and talk to them on a daily basis and it is this aspect that sets Connect apart. As part of your team, we will use our contacts to your benefit.
Connect not only generates business through travel industry partners but has direct access to private individuals, consumer groups and private members clubs with high net worth value. This data base of direct contacts has been developed and maintained over the past decade.
Marketing & Strategic Consultancy:
Our services are wide and varied and include evaluating and assisting with the establishment of appropriate rate structures, negotiating and contracting for and on behalf of the hotel/resort with Tour Operators and creating a Strategic Plan of Action, which is unique to your needs.
Design, Advertising, Branding:
We have a team of highly creative designers, using state-of-the-art technology, who will deliver cutting-edge creative strategies to sell your hotel or resort to your markets. They are experienced in the travel market and understand how competitive it is and will create unique solutions for you to get you the most exposure using all types of media, including the web and search engine maximisation.
A major part of our work is in creating brand identities and re-branding identities, which have become tired or out-of-date. We use a proven methods and can include focus groups and research to test the market.
We also offer a media buying service for advertising and our PR team, who have unique contacts in the press world, work with the media buying team to gain as much free editorial exposure for your hotel/resort.
PR:
Media visits, carefully targeted press activities, liaising with specialist writers & journalists, securing joint exposure with Tour Operators, reader offers and all types of promotions targeted to maximising profitable occupancy for your hotel/resort, are part of our daily remit. Our highly experienced and well-trained staff, mean that we can hit projects running to maintain fast-turnarounds and rapid response when opportunities arise.
